in , , , , ,

How to advertise on Facebook

​​How to advertise on Facebook

After reading my guide on how many people like on a Facebook page, the number of users who are following your page updates has increased a lot. You have noticed, however, a strange phenomenon: people from posts on your page have not risen at all, indeed … they even seem to have fallen! Most likely, the “guilty” of the situation is not you, but the Facebook algorithm, which in the last few years has focused above all on content posted by individual users instead of those from the pages. The result? To reach a higher number of users, you must sponsor the content by creating paid listings.

Do not you have the petty idea of ​​how to advertise on Facebook? There is no problem: in this article you can find all the information you need to create social networking ads that are most popular in the world whether you want to do it from desktop or mobile. In addition to explaining how to use the feature to highlight content, I will briefly briefly outline the main features of some useful tools to manage Facebook adverts. These are mainly designed for professionals and Web Agencies, that is, those who have ‘the need to carry out some advertising campaigns.

Before we go into the heart of this article, however, I want to make a descriptive statement: you can only sponsor the content on Facebook pages (remember, I’ve already explained how to create a Facebook page in a tutorial that was published some time ago) and not those of personal profiles. That said, we set aside the talk and move on to action: here’s how to create ad listings on Facebook.

Index

  • ​​How to advertise on Facebook – How to sponsor content on Facebook

          ​​How to advertise on Facebook – From PC

​​          How to advertise on Facebook – From mobile

  • ​​How to advertise on Facebook – How to manage your ads on Facebook

 

  • ​​How to advertise on Facebook – In case of any problems or doubts

​​How to advertise on Facebook – How to sponsor content on Facebook

​​How to advertise on Facebook

Sponsoring content on Facebook is a very simple task to accomplish: just use the “Highlight post” feature that appears on each post posted on a Facebook page. Many times it is the same social network to “take the initiative” and indicate what the content is, which, if sponsored, could reach a wider audience. Of course, the last word is always for the user: you will be deciding what content to sponsor, which budget to use, the target to show such content, and so on. Find everything explained in detail in the next lines.

​​How to advertise on Facebook – From PC

​​How to advertise on Facebook

To sponsor a Facebook post from a PC, linked to the social network home page, and access your account by entering your credentials in the appropriate text fields. To make a login, click the arrow symbol at the top beside the symbol (?) And in the menu that appears, click on the name of your page located under Your Pages.

After you open the page that contains the posts you want to sponsor, scroll it until you find what you really want to advertise and, as soon as you find it, click the blue button to highlight the post.

​​How to advertise on Facebook

In the box that appears on the screen, select the audience you want to reach with the sponsorship by selecting one of the options that you see under Public: if you just want to reach people who already like your page or both your followers and their friends, click  People who like your Page or Voice People who like your Page and their friends. To reach a wider audience, instead, click on the People you choose by tagging and click the Edit item that appears next to change the gender, age, and other useful parameters to narrow or widen the circle of users that will potentially see the ad.

Then complete the transaction by indicating the overall budget of the advertising campaign, its duration, and the currency you intend to finance. If you’d like to preview the appearance of the sponsored post, click the Computer News Section or the Mobile News Section in the box on the right. As soon as you have finished setting the above parameters, click on the Highlight button located at the bottom right.

​​How to advertise on Facebook

Within a few seconds, the Select a Payment Method box should appear: Fill out the form that appears on the screen by adding a valid payment method (Credit or Debt, PayPal, or Current Account), click the Continue button and follow the instructions that appear on screen to complete the procedure. Congratulations, you’ve just managed to sponsor your post on Facebook!

To check the progress of your sponsored posts on Facebook, click on the Insight top item to access the overview of your Facebook page statistics: post interactions, organic and paid coverage, site data for competing companies and anything else. To see the statistics that came from the posts that you sponsored, click the Promotions item in the left menu and click on View Results to see the details.

​​How to advertise on Facebook – From mobile

​​How to advertise on Facebook

Want to sponsor a post on Facebook from mobile? Well, then start the official Facebook app for Android or iOS and, after signing in to your account, click on the symbol (≡) located at the bottom right (on Android the symbol in question is a squashed square) .

On the screen that opens, tap on the Pages tab, and then click on the name of the page that contains the content you want to sponsor. So scroll to your Facebook page, find the post you want to sponsor and sign on the blue button. Highlight the post.

​​How to advertise on Facebook

On the screen that is displayed on the screen, indicate the audience you want to reach by the listing you are posting. Then select the  People who like your Page or People who like your Page and their friends, if you are going to reach users who already follow your page and possibly their friends, or pick up your voice People you choose by tagging if you want to reach a wider audience. If you opt for this last solution, narrow down or broaden the audience you want to reach by pointing to your favorite age range, sex, and more.

Complete the transaction, select the total budget you want to spend, the advertising campaign duration, and the blue button button. Highlight the post. Then add a valid payment method if you have not already done so (New Credit or Debt, New Cash or PayPal) and follow the on-screen instructions to fill in the form you are submitting.

​​How to advertise on Facebook

To see statistics about your ads on your Facebook page, tap the Insight tab at the top to see statistics about your Facebook page, that is, post interaction, coverage, and more. To see the statistics from the sponsored post in this case, please see the Promotions section located on the Promotions tab and analyzing statistics.

​​How to advertise on Facebook – How to Manage Facebook Listings

​​How to advertise on Facebook

As I mentioned to you a few paragraphs ago, Facebook has provided users with some tools that will help you manage your listings optimally. They are designed for large advertisers, so if you’re only sponsoring a post every now and again, you probably will not need it, but always better to know them.

  • Facebook Ads Management – With this tool, you can analyze the results of your advertising campaigns and make changes to your ads for better results. It is essential for people who run many listings, because it allows you to change the settings of all your listings from one place and duplicate them easily and quickly, which saves you a lot of time. If you are interested in using this tool, visit the page explaining how it works in Facebook’s support center.

 

  • App Facebook Management Manager – This app, available for free on both Android and iOS, allows you to create ads and track existing ones directly from your smartphone or tablet. In addition, you can receive timely notification of performance listings, weekly summaries, and tips on actions to be taken to improve performance.

 

  • Power Editor – this tool, designed to meet the needs of the most demanding advertisers, allows you to precisely control listings, ad groups, and entire advertising campaigns (if you remember, I’ve already talked about this tool in the tutorial in which I explain how to sponsor Instagram). Power Editor also allows you to monitor performances based on the most important metrics for yourself and use filters to search only the data you need at a given time. To find out more about how to use this useful tool, visit the special page on Facebook’s website.

 

  • Business Manager – This tool allows you to manage your advertising account optimally. With Business Manager, you can create and manage separate ad accounts, have access to a detailed view of your spend, impression impressions, and more. For more details on how to best use this tool, see the official Facebook documentation.

​​How to advertise on Facebook – In case of problems

​​How to advertise on Facebook

If you are having trouble, do not hesitate to visit the Facebook Support Center for advertisers: there you will find many interesting articles that will help you resolve your doubts and doubts. If you do not find the solution to your problem in the Facebook Support Center for advertisers, try to get help from the support forum or contact Facebook through other available options.

​​How to advertise on Facebook

15 Comments

Leave a Reply
  1. I want to express some appreciation to the writer for bailing me out of this particular condition. As a result of looking out throughout the search engines and finding notions that were not pleasant, I thought my life was over. Being alive minus the approaches to the difficulties you’ve solved through your main website is a crucial case, as well as those that would have adversely damaged my career if I had not encountered your blog post. Your actual understanding and kindness in controlling all things was invaluable. I am not sure what I would’ve done if I had not come across such a point like this. I can also at this point look ahead to my future. Thanks very much for this expert and sensible guide. I won’t think twice to refer your site to anyone who needs and wants care on this subject.

  2. I am only writing to make you be aware of of the perfect experience my child had studying your web page. She realized a good number of pieces, including what it’s like to possess an awesome teaching heart to have most people really easily master a number of tortuous subject areas. You undoubtedly did more than readers’ desires. Thanks for producing those priceless, trustworthy, explanatory and even unique tips about that topic to Mary.

  3. My wife and i got absolutely comfortable Louis managed to deal with his survey because of the ideas he obtained through your blog. It is now and again perplexing just to find yourself giving for free tips and hints many others may have been trying to sell. And we also do know we’ve got the blog owner to be grateful to for this. The type of explanations you have made, the straightforward site navigation, the relationships you can help engender – it’s got everything great, and it’s making our son in addition to the family believe that this concept is excellent, and that is rather serious. Many thanks for all!

  4. I precisely needed to thank you so much again. I do not know the things that I would have handled without the type of methods documented by you over my question. It was a depressing circumstance in my view, but encountering the professional fashion you dealt with it took me to cry over delight. Now i’m thankful for your advice and then expect you really know what an amazing job your are putting in teaching the rest through your blog post. More than likely you haven’t come across all of us.

  5. I precisely wished to thank you very much yet again. I am not sure what I could possibly have achieved without the entire smart ideas discussed by you directly on such a subject. It had been a very hard setting for me personally, nevertheless finding out this professional style you processed the issue made me to weep over contentment. Now i am happy for this information and in addition trust you are aware of a powerful job you are doing instructing some other people through your web page. I am sure you haven’t come across all of us.

  6. I actually wanted to send a simple message to be able to appreciate you for all the great secrets you are sharing at this site. My prolonged internet lookup has at the end been recognized with incredibly good know-how to exchange with my friends and family. I would tell you that we website visitors actually are rather lucky to live in a very good place with very many marvellous people with very helpful pointers. I feel extremely happy to have come across the website page and look forward to really more exciting moments reading here. Thank you once again for a lot of things.

  7. I must point out my gratitude for your kind-heartedness giving support to folks who must have help with this important area of interest. Your very own commitment to getting the message all around turned out to be wonderfully good and have in most cases permitted regular people much like me to achieve their targets. Your warm and friendly guidelines can mean so much to me and additionally to my mates. Regards; from each one of us.

  8. I precisely wished to thank you very much once more. I am not sure the things that I would’ve implemented without the entire ideas documented by you on such a area of interest. It actually was an absolute alarming matter in my opinion, nevertheless considering a new professional form you treated it forced me to cry for happiness. I’m thankful for your support and then wish you find out what an amazing job you have been carrying out educating men and women thru your blog post. Most likely you’ve never come across all of us.

  9. I would like to express my respect for your generosity for folks who require guidance on your idea. Your personal commitment to passing the solution all over was quite good and have all the time encouraged associates just like me to get to their pursuits. Your entire important useful information can mean this much a person like me and far more to my fellow workers. With thanks; from everyone of us.

  10. I and also my friends came following the great helpful hints found on the website and all of the sudden I had a terrible suspicion I never thanked the site owner for those strategies. These men are already for that reason stimulated to see them and have in reality been loving these things. Appreciate your simply being indeed accommodating and then for figuring out varieties of exceptional useful guides most people are really desirous to be informed on. My personal sincere regret for not expressing gratitude to earlier.

  11. I want to get across my admiration for your generosity giving support to people who actually need help on your area. Your very own dedication to passing the message throughout has been exceedingly helpful and has all the time made workers much like me to attain their endeavors. This warm and helpful suggestions means a whole lot a person like me and additionally to my peers. Thanks a ton; from all of us.

  12. I wanted to write you a very small note so as to give thanks once again for your marvelous concepts you have shown in this case. It’s really particularly generous with people like you to offer without restraint all that a number of people might have distributed as an e book to end up making some profit on their own, certainly seeing that you might have done it in the event you desired. The principles also worked to be a fantastic way to fully grasp that the rest have a similar fervor just like my very own to learn more and more in regard to this condition. I am certain there are many more pleasant times up front for individuals who scan through your blog.

  13. Thanks so much for providing individuals with such a memorable opportunity to read from this web site. It is always very great plus stuffed with fun for me and my office colleagues to visit your site the equivalent of thrice in a week to find out the newest issues you have got. And indeed, I am just at all times amazed considering the great concepts served by you. Certain 1 areas in this post are ultimately the most effective we have had.

  14. I really wanted to send a small comment so as to express gratitude to you for the pleasant concepts you are showing here. My particularly long internet investigation has now been recognized with extremely good facts and techniques to talk about with my great friends. I ‘d repeat that many of us website visitors actually are really fortunate to exist in a great place with many outstanding professionals with helpful ideas. I feel extremely blessed to have come across your entire website page and look forward to so many more fabulous minutes reading here. Thanks a lot once more for everything.

  15. I intended to post you this little bit of word so as to thank you yet again for the incredible knowledge you have featured in this case. It was certainly wonderfully generous with you in giving unreservedly exactly what most of us might have supplied as an e book in making some money for themselves, specifically given that you could have tried it if you considered necessary. The principles as well served to become easy way to be sure that some people have the same fervor similar to my very own to find out good deal more on the subject of this issue. Certainly there are millions of more pleasurable situations up front for individuals that go through your site.

Leave a Reply

Your email address will not be published. Required fields are marked *